While on the subject of books and Seth Godin, we'd also recommend The Big Red Fez.

In this book, Godin views website visitors as monkeys looking for just one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the 'back' button.

Do visitors know what they're supposed to do on every page of your website? If not, give us a call - we can help.

We have a few favourite web marketing authors, and one of the best is Seth Godin. His books are well written, concise and, crucially, the advice is spot-on.

Godin has a new book available called Knock-Knock. As he says, "It's a short take on how to use the new online marketing tools to make any website work more effectively."

Download the ebook free at salted.com and read Seth's excellent blog here.

Google has announced that it is now taking into account the 'content and the layout of the pages linked from your ads' and is incorporating this into its recently introduced Quality Score in order to determine minimum bids for keywords.

Now it is even more important to send your Adwords visitors to the appropriate landing page. If you are setting up your campaigns carefully and appropriately then you shouldn't notice any changes but any attempts to take short cuts when running Adwords campaigns are now likely to cost advertisers more then ever.

If you're looking to advertise online, give us a call - we can help, or if you're already advertising online, let us help you maximise your campaign's impact.