Viral ads best at engaging users as opinion of advertising sours

Viral advertising is a more cost effective way of engaging customers than other forms of advertising, according to a new Forrester Research report.

Almost 40% of 1,000 UK internet users surveyed said they regularly receive viral emails. 25% of people receiving viral emails like them and 20% send them on. 20% also said that they base what products they buy in the content of viral ads.

The most common reason for sending on viral emails to friends and family was 'because it was funny' and 'becuase I thought they would be interested in the product'.

If you're looking to engage with your prospective client base in a more original manner, give us a call.