Google set for big share of UK ad revenues

Google is expecting significant double-digit percentage growth in its UK advertising revenues to around GBP1.3bn this year.

Internet advertising is expected to grow from GBP1.4bn last year to GBP2bn this year, and Google expects to take two thirds of that spend.

According to GroupM, a WPP company, the internet will this year overtake national newspapers to become the UK's third biggest advertising medium by spend.