Google has announced that it is now taking into account the 'content and the layout of the pages linked from your ads' and is incorporating this into its recently introduced Quality Score in order to determine minimum bids for keywords.
Now it is even more important to send your Adwords visitors to the appropriate landing page. If you are setting up your campaigns carefully and appropriately then you shouldn't notice any changes but any attempts to take short cuts when running Adwords campaigns are now likely to cost advertisers more then ever.
If you're looking to advertise online, give us a call - we can help, or if you're already advertising online, let us help you maximise your campaign's impact.
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