While on the subject of books and Seth Godin, we'd also recommend The Big Red Fez.
In this book, Godin views website visitors as monkeys looking for just one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the 'back' button.
Do visitors know what they're supposed to do on every page of your website? If not, give us a call - we can help.
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