Search engine registration is simply a means by which your website address is submitted to search engines for indexing. It does not ensure that your website will be found. In fact, if your submissions to directories such as Yahoo! are not done well, your rankings for your website can suffer.
Search engine optimisation includes:
Research, development and analysis of keywords and phrases Understanding the proper use of Meta tags Strategic development of your website to ensure it is search engine friendly Professionally written, compelling content that turns visitors into customers Identification and implementation of affiliate links
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