The importance of being first

A recently conducted study (Cornell University) examined the links users followed on the search engine results page. They found that 42% of users clicked the top result, and 8% of users clicked the second result, confirming previous studies that the number one result gets many more clicks than all other results.

What does this mean for your web site?

It confirms the importance of being listed on the first page. Another study found 75% of searchers never look further than page one - without a first page listing, web surfers are unlikely to see your site.

If your site is lurking beyond the first page of search results, you are losing potential business. Give us a call & let us show you what we can do to help.